Life Style

Fashion against aids

May 4, 2012

As soon as I got wind of the launch of Fashion against Aids by H&M a few days ago, I hot footed it straight down to my nearest store to check out the collection. 25% of all proceeds go towards HIV/Aids prevention and education for young people all over the world, and the company have raised over $6.5 million since 2008.

Having only an hour during my lunch break to have a quick browse, I managed to pick up some really gorgeous pieces and donate to charity at the same time! First pick was this amazing metal necklace which caught my eye as soon as I walked through the door. It looks great teamed with a simple tee and smart blazer, or could be worn with a dressier outfit.

The main message of the campaign: use a condom! Not the usual slogan you’d find emblazoned across your jewellery store tags. Other great accessories (which I didn’t have the time or money to pick up, sigh) included some fantastic feather head bands – very Coachella – and a selection of colourful loop necklaces.

And the piece de resistance – a silky pyjama style jacket with black lining, coming in at under £30! I was immediately drawn to this unusual item, both for the shape, colour and texture. A mixture of pink, blue and yellow, it has a tie-dye, paint-shop vibe with a designer twist. Not one for the faint hearted, it’s sure to get you noticed and will add colour to any outfit. The shape isn’t the most flattering I’ve ever come across, but roll up the sleeves a little and it suddenly becomes a lot more wearable. Pair with denim cut offs and a white tee in the summer for instant boho chic.

Have you had a look at the Fashion against Aids collection yet? What were your favorite pieces?
Em xx

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